“Good Work Leads to Good Outcomes. That’s What I Do.”
About Heather
I’m Heather, a marketing strategist with 24 years of experience driving growth for businesses across industries. I spent nearly 12 years at a leading media and analytics agency, where I was a partner for six years and served as Senior VP of Strategy before launching Karma CMO.
Prior to that, I worked client-side at high-growth companies like Benevity, SMART Technologies, and DO2 Technologies, giving me a front-row seat to the challenges businesses face from both sides of the table.
Over the years, I’ve partnered with more than 200 clients in both B2B and B2C, helping them navigate complex marketing landscapes with strategies grounded in data, not guesswork. I’ve co-taught a growth marketing course, led cross-functional teams, and watched marketing evolve from the days of print ads to the dynamic digital ecosystems we see today.
Through it all, one thing has become clear: Marketing is a strategic function – or at least it should be. Too often, it’s treated like an asset factory instead of the growth driver it’s meant to be. My approach is analytical, evidence-based, and focused on aligning marketing with real business objectives. Because you can’t “outmarket” a poor product, and no amount of clever campaigns will fix a broken user experience.
Who I Work With
I work with businesses that are:
- Scaling or established, looking for strategic clarity.
- Serious about growth, not quick fixes.
- Data-driven, or ready to be.
- Committed to doing things the right way – no shortcuts.
If that sounds like you, we’ll do great work together.
A Bit About Me
Beyond the Strategy
When I’m not untangling marketing problems, I’m lifting weights, curling, golfing (badly, but with enthusiasm), learning Japanese, working in a pizzeria, or traveling. Basically, I enjoy activities that involve precision, patience, or pizza.
Think we'd make a good fit?
Let’s figure out what’s working, what’s not, and what’s next.
