Strategic Advisory & Consulting
Trusted Expertise for Complex Marketing Challenges
With 24 years of experience across client-side, agency, and consulting roles, I help businesses cut through complexity and make smarter marketing decisions. From media strategy to agency selection, I bring an objective perspective and practical insight to the decisions that matter most.
Strategic Focus Areas
Media Strategy Reviews
Unbiased assessments to ensure your media investment is delivering measurable business outcomes.
Agency
Audits
Transparent evaluations of agency performance, alignment, and accountability.
Agency RFP
Support
End-to-end guidance through the RFP process, from needs assessment to selection.
Media Landscape Research
Insights and analysis on the evolving media landscape to inform smarter decisions.
Best For:
Scaling and established businesses who:
• Are unsure if their media is truly driving growth
• Are navigating complex agency relationships and want clear, objective guidance
• Value deep expertise and evidence-based decision-making when the stakes are high
"Heather quickly brings structure and clarity to complex challenges. She has a unique ability to translate uncertainty into confident action."
Newsletter
No Junk. Just the Good Stuff.
Forget the endless marketing noise. Once a month, I’ll send you a tight edit of ideas, insights, and sharp takes that are actually worth your time. Nothing more. Nothing less.
