Fractional CMO Engagements
Executive Marketing Leadership That Drives Growth
Flexible, embedded expertise tailored to your business and growth goals
Marketing shouldn’t feel like a moving target. My role is to bring clarity, structure, and momentum to your marketing function, while staying flexible to your evolving needs. I embed within your team to focus on what matters most and build a stronger foundation for growth.
Why Partner with a Fractional CMO
- Access to executive-level expertise without the cost of a full-time hire
- Objective, outside perspective to guide strategy and growth
- Flexible support that scales with your business
- Leadership that connects marketing strategy to real business outcomes
Strategic Focus Areas
Marketing Strategy and Planning
Build clear, actionable strategies that align marketing efforts with business goals
Team Leadership and Capability Building
Strengthen internal teams through coaching, guidance, and capability development
Agency and Partner Management
Ensure agency and partner relationships are delivering value and accountability
Performance Measurement and Optimization
Connect marketing activity to business impact with evidence-based measurement
Best For:
Scaling and established businesses who:
- Need executive-level marketing leadership without a full-time commitment
- Want to bring clarity and direction to their marketing function
- Are navigating growth and need senior guidance to align teams and investments
How It Works
Discovery: Understand your goals, team, and current challenges
Strategy: Build a clear, actionable marketing roadmap
Execution: Provide leadership and guidance as your team activates the plan
"Heather quickly stepped in as our marketing leader, bringing clarity and momentum exactly when we needed it most."
Is Fractional CMO Support Right For You?
I’m a good fit for scaling and established businesses focused on strategic, impactful marketing that drives business outcomes.
What’s the difference between a Fractional CMO and a marketing consultant?
A Fractional CMO goes beyond providing recommendations. I embed within your team to provide hands-on leadership, ensuring strategy translates into execution and results.
What are the benefits of a Fractional CMO?
With a Fractional CMO, you get more than advice. You get immediate action. I step in quickly to lead, align your teams, and build momentum from day one. It is embedded leadership that brings clarity and progress, without the delays of hiring full-time. You preserve your capital and equity while gaining objective, experienced leadership that moves your business forward.
How flexible is the engagement?
We will define the scope based on your business goals and adapt as priorities evolve. Flexibility is built into how I work, so we can adjust the level of support to match your needs over time.
How involved will you be in day-to-day activities?
I work directly with your senior leadership team, your marketing team, and your agency partners, providing leadership where it is most needed, from strategic decisions to guiding execution. The level of involvement flexes to fit your needs.
How long is a typical engagement?
There is no one-size-fits-all answer. Most engagements range from a few months to longer, depending on your goals and the complexity of your marketing function. We will align on the right duration at the outset to ensure meaningful progress.
What size of business is this best suited for?
I work with scaling and established businesses that have meaningful marketing investments and are looking to bring more clarity and direction to their strategy. If you value evidence-based decision-making and hands-on leadership, we are likely a strong fit.
What happens after the engagement ends?
My focus is to leave your team stronger and more capable, with a clear transition plan in place. The aim is simple: set you up for success, so you no longer need my support to move forward.
Is this a good option if we already have a marketing team?
Yes. Many of my clients have strong teams but need senior-level guidance to bring strategy, alignment, and confidence to their work.
Get the leadership and clarity your marketing needs to grow, without the overhead of a full-time hire.
Newsletter
No Junk. Just the Good Stuff.
Forget the endless marketing noise. Once a month, I’ll send you a tight edit of ideas, insights, and sharp takes that are actually worth your time. Nothing more. Nothing less.
